In 1971, Mr BILLI Giovanni started with his workshop to repair agricultural machinery and motor vehicles.
In 1981 "La Commerciale Agricola di BILLI Giovanni & Co." was born, and that was the firm with which Giovanni and his cousin, whose name is Mr. DE LORENZI Rudi, started to sell second-hand machinery. At the same time, BILLI Giovanni workshop, which is now an autonomous firm, went on with his route to specialize in agricultural machinery and to become FIAT Tractors landmark.
In 1991, after 10 years, "La Commerciale Agricola" became FIAT GROUP authorized dealer.
The branch offices: in 1996 ALEARI SRL Company was born in Rimini to become the landmark to sell CASE IH tractors. In 2002 the Company started in Fano with its spare part store, workshop and a spacious show-room too. At present the Company is still managed in family nature with the admission of Mr BILLI Giovanni’s sons, Mirko and Matteo.
The Company is the landmark for the people who are looking for service and quality.